Mission Statement

To provide our clients with proven, lasting management tools and customized, sterling implementation, to build a thriving practice, and truly increase their quality of life.


Company History


Sterling was started in the back office of a dental practice in Vacaville, California, just outside of San Francisco in March 1983. By 1985, the company had grown into a multi-million dollar organization. By July of 1986, Sterling had moved its headquarters to Glendale, California, where the company expanded even more rapidly.

By 1988, Sterling had earned the #45 spot on Inc. magazine’s list of 500 of the fastest-growing, privately-held companies in the U.S. The next year, Sterling made the Inc. 500 list again at #117. This is a feat few companies have ever achieved.


Toys for Tots Literacy Program


Kevin Wilson, Chairman & CEO of Sterling is Working with the US Marines to Strike Against Illiteracy.

Glendale, CA – Sterling and Business Executives from across the nation gathered with US Marines November 29, 2014 for an Annual Benefit Dinner to celebrate Toys for Tots Literacy Program.  This year’s attendees provided over 100,000 books to the Toys for Tots Literacy Program that will go to underprivileged children this Christmas. It represents another major strike in the battle being waged against illiteracy.



No other consulting company in the world has been as successful as Sterling. Our success is measured by the success of our clients—not just in their practices, but in their personal lives and their community. With restored balance in their lives, our clients have the time and energy to devote to their families, recreation, travel and the pursuit of additional goals. Many take off weeks and even months at a time while their practices continue to operate smoothly and grow.


Meet Our Consultants

Senior Consultant Group

Our consulting team is composed of 11 exceptional management professionals who are dedicated to your success. Each is a seasoned professional with many years of experience in the dental industry.

Senior Consultants

Each consulting client is assigned a senior consultant who is that client’s principal point of contact at Sterling. The senior consultant works directly with the client every step of the way to create the kind of practice, and life, the client envisions. The senior consultant oversees and coordinates all the actions of the client’s consulting program.


Meet Our Staff


Our staff are seasoned professionals who are passionate about the success of our clients. Several are 10-year and 20-year employees. Each is specially trained in their jobs to deliver superior service to clients.



  Improving Business Through Communication  

I have a better understanding of the communication cycle and how to master the specific situations when they arise. I found the drills very useful as they made me think about and understand how to manage a conversation with patients, family and friends more effectively.—Scott E., Partner

  Improving Business Through Communication  

It was very helpful to me, not only to apply right away in my practice but in my personal life. I can say my life has changed after this course. I feel that a lot of insecurities and fears are gone and I am going to be able to communicate with my patients, staff, family members and every single person in my life more efficiently. This course exceeded my expectations.—Adriana B., DDS